50% of Steam players read Chinese. 67% quit games with broken translation. I've worked on 50+ titles with Bethesda, KRAFTON, and Hypergryph. Yours shouldn't be the one players quit on.
60 million Chinese Steam players are ready to buy. They search, they browse, they land on your store page, and the first thing they check is: "Does this support Chinese?"
If the answer is no, they close the tab. No wishlist. No follow. No purchase. They don't leave a "no Chinese" review. They just vanish.
Steam's algorithm noticed the silence. Your game stopped appearing in Chinese searches. Your Chinese visibility dropped. You can't see it, there's no "lost to language" column in your analytics. But it happens every single day.
For the 15% that did localize: machine translation reads like a wall of noise. Players who expected a polished experience see broken idioms, mistranslated lore, and UI strings that make no sense.
They leave a negative review. They tell their friends. Your Chinese rating drops. And the algorithm punishes you again, this time visibly, in your public review score.
73% of players lower their rating and spending when translation is broken. 67% quit entirely.
We stop that silent churn. Translation matched to your game's genre, terminology locked across updates, and LQA that catches what MT misses. We deliver on your release schedule, not ours.
From in-game dialogue to your Steam store page. Flexible pricing that fits indie budgets without compromising quality.
From epic dialogues to intricate lore, UI strings to marketing copy, EN ⇄ CN translation tuned to your game's genre and voice, not a translated feel. Culturally adapted to resonate with Chinese players from the first line.
The final checkpoint before your game meets Chinese players: accuracy, consistency, and cultural fit, validated line by line. Because one misread string can break immersion.
Already have machine-translated drafts? I'll elevate them to publish-ready quality. Choose light polish for readability or full edit for professional grade. Same content, higher ceiling.
Your Steam page is your first impression in China. I localize descriptions, tags, and keywords, tuned for discoverability and conversion in the Chinese market.
A 1,200-entry glossary built for The Elder Scrolls Series. Your game gets the same treatment: a terminology backbone that keeps every string, quest, and lore book consistent across your universe.
Humor that lands. Idioms that feel native. Character names that fit the world. Sensitive content handled with care, so Chinese players get the same experience you wrote.
Know the Chinese market before you enter: player profiles, competitor benchmarks, and where your game fits in.
Connect with Chinese publishers and platforms: negotiation support and partnership facilitation, end to end.
Build a Chinese community around your game: Steam forums, social media, and player feedback, managed and translated for you.
Sources: Valve · Niko Partners · Newzoo · Gamma Data · Gamalytic · SteamDB · SteamSpy (2024–2026, publicly available reports)
A selection of localization projects across AAA, indie, and mobile titles, covering EN⇄CN bilingual directions.
Shaw really went deep into my game story and managed to understand the double meanings and subtexts in my story! Highly recommended.
IndieReally glad to be working with Shaw Thurlow. His professionalism and commitment to delivering high quality translation exceeded my expectations. He even actively tested the game and asked all the right questions to get the context needed to produce the best possible translation. Highly recommended.
IndieWe've shipped three content updates since Shaw took over the Chinese build. Not a single term has drifted. The lore, faction names, even book titles inside the game world — all consistent. That kind of discipline is rare.
AAAHonestly, I wasn't sure a translator could keep up with how many moving parts our life-sim has. Shaw just got it. UI prompts, push notifications, character bios — everything reads like it was written for Chinese players, not translated for them.
AAABefore he even touched the first string, Shaw sent us a list of worldbuilding questions. That's when I knew we were in good hands. Seven batches in, the terminology still holds up — our writers reference his glossary now.
MobileShaw gets character voice. The way our protagonist talks versus a side NPC — that rhythm, that attitude — it survives the translation. Our long-time fans actually noticed in the first week. That doesn't happen often.
AnimeWuxia terminology is a nightmare — one wrong character and you break the immersion. Shaw built a glossary so thorough our own writers use it as a reference now. He didn't just translate the text, he understood the genre.
PC MMOShaw ran our entire Chinese localization solo — translation, QA, even helping us debug the engine's text encoding. One round of review and we were done. Steam Chinese reviews have been clean since launch. Couldn't have asked for more.
PCWe've thrown a lot at Shaw over the years — different genres, different engines, rotating project managers. He keeps the terminology consistent across all of it. That kind of continuity is exactly what you want from a long-term localization partner.
PartnerClient names and project titles have been redacted to honor NDA agreements. All testimonials are from real projects.
A 6-step pipeline that has delivered 50+ titles across RPG, life-sim, MMO, and indie genres.
We analyze your game's scope, genre, and target market to understand what localization approach fits best.
A custom glossary is built for your game's universe: characters, lore, items, and UI terms.
Native-level translation with cultural adaptation, preserving your game's voice and tone.
Multi-pass review covering terminology consistency, context accuracy, and UI length constraints.
On-time delivery in your preferred format, ready for integration into your build pipeline.
Free revisions within 30 days, plus ongoing support for patches and updates.
Get a free 500-word sample translation. No commitment required.
Get a Free SampleI translate games. I came into this from a software engineering background and fiction writing, with 15 years of gaming behind me. I got into localization because too many Chinese builds read like machine output, and as a player I found that hard to ignore. I've worked on titles like The Elder Scrolls with Bethesda, inZOI with KRAFTON, and more.
Software Engineering degree. Technical expert with active GitHub projects. Reading source code, engine configs, and string tables is part of the job.
30,000+ hours on Steam. A gamer-first translator who understands your game like a player, not just a translator.
Former contracted author with millions of views. A writer's sensitivity to narrative and dialogue localization.
Worked with Bethesda and KRAFTON. Localized titles like The Elder Scrolls Series and inZOI for global Chinese launches.
A custom-built localization stack that combines adaptive workflows, agent-assisted drafting, and terminology governance. Designed for high-volume studio work where consistency, speed, and auditability matter.
Each project gets the workflow that fits the content, the budget, and the quality bar. Agent-assisted drafting for scale, full human translation when voice matters, MTPE for speed.
The workflow matches your release window without cutting corners on quality. Built for studios that need Chinese builds ready on schedule, without the usual localization bottleneck.
Dedicated termbases (TB) and translation memories (TM) keep terminology consistent across your franchise. Same IP, same terms, no drift between releases.
A free quote within 24 hours. Tell me about your game and I'll tell you what's needed, no obligation.